Another aspect of on-page SEO would be your meta tags. We cant describe how many times we have seen people with overly optimized, stuffed, or just not even filled out meta tags. This is such an important factor in the way your webpage ranks in the SERPs
Title TagIt could be said that the title is one of the most important factors for a successful search engine optimization of your website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about your website. Besides that, the title is what appears on search engines result page (SERP).The title tags should be between 10-60 characters. This is not a law, but a relative guideline – a few more symbols is not a problem. You won’t get penalized for having longer title tags, but the search engine will simply ignore the longer part. There are also a couple other great things that you need to do to your Title tag that will help you in the SERPs, including: • The first letter of each word of the title should be capitalized. • It’s best not to repeat words in your title. • Stop words such as “A”, “The”, “And”, “With”, etc. Should be avoided. • Punctuation should be used sparingly (only when needed).
Meta Description tagThe description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors. The meta description tag also has a great importance for the SEO optimization of your page. It is most important for prospective visitors when looking at the search engine result page -this tag is often displayed there and helps you to distinguish your site from the others in the list. There are also a couple other important factors you should keep in mind when writing out your Description tags: • People should be enticed to click on your site by reading your description, but marketing hype and biased words should be avoided. • Descriptions should be approximately twenty-five words. • Proper grammar should always be used in your description tag. • ONLY begin each sentence or proper nouns with capital letters and use proper punctuation.
Meta Keywords tagLately, the meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. When filling out your keywords tag, keep these important pointsin mind: • The keyword tags should contain between 4 and 10 keywords. • They should be listed with commas and should correspond to the major search phrases you are targeting. • Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. • No single word should appear more than twice, or it may be considered spam.
Meta Robots tagThis tag helps you to specify the way your website will be crawled by the search engines. There are 4 types of Meta Robots Tag: Index, – The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages. Index, No – The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages. NoIndex, – The search engine robots will skip the main/index page, but will crawl the rest of the pages. NoIndex, No – None of your pages will be crawled by the robot and your website will not be indexes by the search engines. If you want to be sure that all robots will crawl you website we advise you to add a “Index, follow” meta robot tag. Please note that most of the search engine crawlers will index your page staring from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.
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