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On-Page Optimization

General June 24, 2013





On Page Optimization and keyword placement is also another very important aspect of our focus today. Placing your keywords properly and naturally throughout your website will help you get a far better ranking in the SERPs. As long as you insure your website is natural and not over-saturated, your should please the Gods over at Google pretty easily. So, let’s go over a few important steps you can take to ensure perfect optimization.

Exact Match Domains

The first thing many of you probably know is that you should have the keyword or keyword phrase in the URL of the site, or rather, have an exact match domain. This also goes for blogs because many bloggers target a separate keyword for every post they create. If you are using the WordPress platform you’ll be able to change the perma-link when you’re creating your post, just make sure that the perma-link is your keyword phrase. This can also be done with some pretty awesome plug-ins, such as SEO Yoast and more importantly, All-In-One SEO which automatically converts your perma-links and allows you to set up your meta tags.

What’s In Your Headers?

The header tags (H1, H2, H3) are one more place where you need to make sure your keyword is listed. Often times than not, you will start by setting up a Header Tag with your title in it, right? Well, Google looks at these header tags for the subject of the page, so it is always very important to have your first header tag, which should be H1 format, with your keyword placed properly, dead centered on the page. The first sentence rule is something that many individuals are probably already aware of. What this means is that no matter if your developing a post or a website your keywords need to be inside the first sentence of your website or post- This Includes your Header. Remember that Google will crawl your first sentence, or more specifically, your first header to figure out what the subject and keyword of the page is. So, make sure to have a five star meal waiting for those spiders.

Keyword Density On-Page?

Now, let’s overlook the keyword density of your page because it is VERY important. You really don’t want to be accused of keyword stuffing or get slapped, right? Well, to figure out the keyword density, it is quite simply the percentage of times it is found on your page when compared with how many other words you have on that page. Between 2% and3% is just where you will need your keyword density to end up.

Hidden Keywords In Media

So, here is something we bet you didn’t think of. Google spiders don’t just crawl your page and meta-tags, it also looks at all of the media placed on the page and tries to determine the keyword and what to index via the file names of your media! So, there are a couple things you can do: 1. Before uploading media, make sure you change the file name to your keyword 2. Include your Keyword in the Alt-Text of the media 3. If you have a video, make sure your keyword is in the description and Title

Emphasize Your Keyword, Subtly!

Another thing you will want to manage is how you format each of the keywords on the page. There are several ways of doing this that will make your keyword pop but not be too in your face: 1. Bold or Italicize keywords whether individually or in context. 2. As stated above, make media file names include the keyword 3. Use your keyword ONCE in your meta description When formatting your in-context keywords, bolding or italicizing, don’t just use one structure. You really need to use them all and mix all of them up. While some people just bold every single instance of their keyword this is simply not the most effective way to do it.
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