As a rule, in absolute majority of cases the price of the commercial offers is based on average market price of the similar goods and services. But there are also exceptions – probably, you release to the market new goods, analogs to which aren’t present, and you establish the price for certain reasons. But why such price? All this is necessary to explain to the buyer. Probably, you hold any special action or sale at reduced price. But why you suited this sale also reduced the price and why to this level? The buyer also has to receive answers to these questions in an accurate and distinct manner. Therefore, in addition, the consumer needs to explain also why you raise for the offer such price. Because it right there has a mass of questions – whether there is it that? Why it is no more and not less? As far, as benefit from payment of this price will be notable? That it will lose, if doesn’t accept this offer? Each of these questions also has to be answered in the selling text. Now let us sum up. The most powerful words, when business it concerns belief, not the words “You” or “free of charge”… It words “because”! In other words, the most important in the proof of correctness of the words and justification of any position – explaining reasons. Both in general life, and in a copy-writing in particulars.
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